Ombudsman of Consumer Affairs for Minorities


Contact Information

Miriam Lira-Hickerson
Ombudsman of Consumer Affairs for Minorities
(702) 486-4575

Miriam Lira-Hickerson

Miriam Hickerson Miriam Lira-Hickerson is the Ombudsman of Consumer Affairs for Minorities at the Nevada Department of Business and Industry. She is responsible for implementation of the Department’s education and outreach activities within the State’s minority communities.  As the Ombudsman, Ms. Lira-Hickerson provides consumer education, helps resolve consumer issues involving fraud or deceptive trade practices and assists with business outreach and development.

Ms. Lira-Hickerson is the founder and CEO of Nevada Consumer Advocates, a consulting company established to provide services to individuals seeking assistance with consumer fraud and deceptive trade practice complaints.She is also a certified mediator and has mediated numerous civil disputes in the areas of landlord/tenant, divorce, financial and business, among others.She currently hosts a weekly radio show “Proteccion Contra Abusos al Consumidor” to educate and inform the public about consumer affairs topics.  Previously, she volunteered with the State of Nevada Consumer Affairs Division.

She was named the City of Las Vegas April 2013 Citizen of the Month in recognition of her work with the Las Vegas Metro Police Department’s Hispanic American Resource Team  Program (HART) to create the Double Vision Youth Program, a gang prevention and education program.  She was also recognized for providing assistance to victims of fraud and other crimes by serving as their court advocate and a number of other efforts to help the Latino community access services in the city of Las Vegas.

Lira-Hickerson holds a bachelor’s degree in Marketing and a master’s degree in International Commerce from Instituto Politecnico Nacional in Mexico City. She is a member of the National Latino Peace Officers Association and the Southern Nevada Child Drowning Prevention Coalition.

    Responsibilities and Duties of the Ombudsman

    1) Provides education, outreach and service programs for minority groups pertaining to: Consumer fraud and/or deceptive trade practices, business outreach and advocacy, affordable housing for minorities and workforce and workplace issues of minorities.

    2) Serves as a liaison to Business and Industry Divisions in matters pertaining to minority consumer fraud and/or deceptive trade practices.

    3) Participates on task forces and work groups that have relevance to the Ombudsman’s programs and purview.

    4) Coordinates with the department's Public Information Officer to publicize information and events through media and the department’s web site.

    5) Represents the Department of Business and Industry in interviews with minority print and broadcast media in matters pertaining to consumer fraud and/or deceptive trade practices.